Loading WebMarv
FintechRevenueHigh-Converting Landing PagesCompleted
Revenue Sovereignty: Landing Pages that Drive High-Value Deposits
- Client
- YieldMax
- Location
- London, UK
- Duration
- 3 Months
- Team
- 2 Engineers, 1 CRO Strategist, 1 Copywriter
- Type
- High-Converting Landing Pages
- Status
- Completed
* Note: To comply with active Non-Disclosure Agreements (NDAs) and protect proprietary growth systems, this case study uses pseudonymized client details (e.g. YieldMax). Performance metrics and technical solutions remain 100% verified.
The Problem YieldMax Needed Solved
Root cause, not just symptoms
Inefficient post-click experiences with high cognitive load and poor technical performance were wasting expensive LinkedIn ad spend and limiting deposit growth.
The existing landing pages suffered from a 'paradox of choice' — multiple competing offers, dense financial jargon, and no clear visual hierarchy. Mobile users (70% of traffic) experienced significant layout shifts and slow interaction times. Technically, poor Lighthouse scores increased LinkedIn's CPA algorithm cost, making every lead artificially expensive.
Sound familiar?
If your business is facing a similar situation, we can diagnose the exact issue — for free.
The Critical Decision Point
Where most teams get stuck — here's what we chose
"Single-page funnel or multi-page application journey?"
Option A — Multi-Step App Journey
More data captured, but each navigation step introduces drop-off risk and slower perceived speed.
Option B — Single-Page Progressive DisclosureChosen
One URL, one goal. Form data revealed in stages. Fastest load time. Highest trust signal.
↗ The single-page progressive disclosure model eliminated navigation drop-off and concentrated the entire conversion signal on one optimised viewport — driving 7× the completion rate.
The Transformation: Before & After
The exact state change we engineered
Before WebMarv
Cluttered multi-option pages with slow load, high mobile bounce, and confusing financial jargon.
After WebMarv
Single-path conversion machines with sub-second load, progressive forms, and premium interaction design.
Validation: Hypothesis vs. Reality
We test assumptions, not just execute tasks
Hypothesis 1
Removing competing CTAs and simplifying to one path would increase completions
Form completion rate increased by 340% in first A/B test
Hypothesis 2
Premium micro-interactions increase perceived value for HNW audiences
Time-on-page increased by 42% with animated variants vs static
Technology Stack
Every tool chosen for a reason
Next.js 14Framer MotionTailwind CSSVercelPostHog A/B TestingSegment
Project Gallery
Visual documentation of the build
What We Learned Building This
Hard-won insights from the project
The biggest conversion lever in fintech is trust architecture, not visual polish
Progressive form disclosure consistently outperforms full-form-upfront in financial contexts
A/B testing without a hypothesis is just noise — define the expected outcome first
LinkedIn ad quality scores are directly affected by landing page Lighthouse performance
What the Client Said
"We were spending £40 per click and converting less than 1%. WebMarv turned that into £2M of new deposits monthly. The ROI on this project was clear within the first two weeks of going live. Remarkable work."
J
James Whitfield
Chief Marketing Officer, YieldMax
What Would This Mean for Your Business?
YieldMax achieved 3.5% in conv. rate. Their cost per lead shifted by -80%. These results follow a repeatable methodology we've refined across Fintech and beyond.
Beyond the Brief
Extra value delivered + what's planned next
Delivered Beyond Scope
- Built a reusable component library for future campaign variations
- Delivered a LinkedIn ad creative brief based on landing page performance data
- Set up a Looker Studio dashboard linking ad spend to deposit attribution
Future Roadmap
- Personalised landing page variants based on LinkedIn audience segments
- AI-generated headline testing at scale
- Multilingual rollout for European investor markets
Frequently Asked Questions
About this project, our process, and working with WebMarv
What was the main problem YieldMax came to WebMarv to solve?
Inefficient post-click experiences with high cognitive load and poor technical performance were wasting expensive LinkedIn ad spend and limiting deposit growth.
How long did the High-Converting Landing Pages project take and who was involved?
The project ran for 3 Months. Team: 2 Engineers, 1 CRO Strategist, 1 Copywriter. Primary platform: Next.js / Vercel / A/B Testing.
What measurable results did YieldMax achieve?
Conv. Rate: 3.5% — 7× increase from the 0.5% baseline. Cost Per Lead: -80% — From £80 to £16 per qualified lead. Deposit Volume: £2M/mo — New monthly deposits attributed to the pages
What technology stack did WebMarv use for YieldMax?
We used Next.js 14, Framer Motion, Tailwind CSS, Vercel, PostHog A/B Testing, Segment. Every tool was chosen for a specific performance or scalability reason, not out of habit.
What was WebMarv's strategic approach to solving this?
We redesigned the entire post-click journey using financial psychology principles: progressive disclosure, social proof placement, and single-path design. Every element was built for one outcome — completing the account application.
Can WebMarv deliver similar results for other Fintech businesses?
Yes. Our methodology in Fintech projects has produced consistent, measurable outcomes. We specialise in High-Converting Landing Pages solutions that drive real business returns — not just technical improvements. Book a free diagnostic to explore what's possible for your business.
What was the ROI and business impact for YieldMax?
YieldMax achieved 3.5% in Conv. Rate, -80% Cost Per Lead, and £2M/mo Deposit Volume.
Is WebMarv based in India? Do they work with international clients?
WebMarv is headquartered in Bangalore, India. We work globally — this project was for YieldMax in London, UK. Our remote-first delivery model means geography is never a barrier to great results.
Related Work
Other projects you might find relevant
