
- Processes that run themselves
- End to end
- Every decision and action
- Logged
- To a person when unsure
- Escalates
- Starting price
- From ₹50K
What is intelligent process automation (IPA)?
Intelligent process automation (IPA) combines workflow automation with AI, so a process can read a case, decide the next step and act, then escalate to a person when unsure. WebMarv uses it for approvals, onboarding, orders and tickets.
- Part of
- Automation Engineering
- Best for
- Teams with manual approvals
- Starts from
- ₹50K
- First step
- Free audit
Before and after
Sound familiar? Here is what Intelligent Process Automation changes.
Current Friction
WebMarv Architecture
Current FrictionApprovals and forms sit in inboxes for days.
WebMarv ArchitectureProcesses that run end to end, on time.
Current FrictionRules-based automation breaks on every exception.
WebMarv ArchitectureExceptions routed to the right person.
Current FrictionNobody can say who approved what, or when.
WebMarv ArchitectureA log of every decision and action.
What's included
What Intelligent Process Automation covers. Pick one piece or the whole set.
Processes we automate
- Lead processing
- Customer onboarding
- Approvals
- Document workflows
- Employee workflows
- Order processing
- Ticket processing
- Notifications
- Escalations
- Data processing
- Business workflows
Intelligent Process Automation services
Need one thing? Go straight to it.
Human-in-the-Loop Process Workflows
Human-in-the-loop (HITL) automation uses AI to handle 95% of routine data processing, document extraction, and draft writing, while automatically flagging ambiguous or high-risk cases for human manager approval before taking real-world action.
Cross-Application Workflow Orchestration
Cross-application workflow orchestration synchronizes data and actions across all the software tools your business uses. WebMarv builds event-driven pipelines using Zapier, Make, n8n, and custom webhooks, ensuring data flows instantly between CRM, accounting, billing, and communication tools.
How it works
Four steps. No guesswork.
- 01
Map the work
We find the repeat tasks worth automating and what each one costs you now.
- 02
Plan and quote
You see the workflow, the tools and where a person steps in, with a written quote.
- 03
Build and test
We build on your real data and test before anything goes live.
- 04
Measure
We track errors, cost and hours saved, and tune the system each month.
Is it a fit?
Right for you. Or not. We will say which.
A good fit if you are
- Teams with manual approvals
- Operations with lots of forms and tickets
- Businesses whose rules-based automation keeps breaking
Not the right fit if
- The process still changes every week. Settle the process first.
Pricing
What does it cost?
From ₹50K
Every solution is scoped around your business, complexity and the outcomes you need. We quote after a free audit.
SCOPE & PRICING DETERMINANTS
- 01How many workflows and channels
- 02How many systems we connect
- 03Call, message or document volume
Our promises
What you can count on.
Free audit first
We look at your current setup before we quote. There is no obligation to go ahead.
Price in writing
Scope, price and what you get are written down before any work starts.
You own the work
The code and content we build for you are yours. Ownership is in the agreement.
Straight answers
If an existing tool or a smaller fix will do, we tell you. Even when it is not a WebMarv project.
A person in the loop
Anything the AI should not decide goes to a person, with the full context attached.

Identify your biggest revenue leak in 30 minutes.
FAQ
Intelligent Process Automation questions
Not answered here? Ask us directly.
What is the difference between IPA and RPA?
RPA repeats fixed clicks and keystrokes. IPA adds AI, so the process can read documents and messages, make decisions and handle cases that don't follow one fixed path.
How is this different from normal automation?
Normal automation follows fixed rules: if X, do Y. Intelligent automation reads the situation, chooses the action, checks the result and escalates when unsure.
Which process should I start with?
The one that repeats most and causes the most delay. We find it in the audit.
What if a step fails?
It retries, logs the error and alerts a person.
How much does WebMarv charge for intelligent process automation?
WebMarv's intelligent process automation work is part of Automation Engineering, which starts from ₹50K. The final price depends on scope and is agreed in writing after a free audit.
How do I get started with intelligent process automation?
Book a free audit. We review your current setup, then send a written plan and quote. There is no obligation to go ahead.