- Bypasses browser ad blockers
- 100% data
- Accurate ad attribution
- Meta CAPI
- First-party data control
- Privacy safe
- Starting price
- From ₹75K/mo
Why is server-side tracking necessary for modern analytics?
Server-side tracking routes analytics events directly from your server to Google Analytics 4, Meta CAPI, and Google Ads. WebMarv bypasses ad blockers, iOS privacy restrictions, and browser cookie expirations, restoring full tracking accuracy.
- Part of
- Growth Intelligence
- Best for
- E-commerce brands spending on Meta and Google Ads looking to fix ROAS reporting
- Starts from
- ₹75K a month
- First step
- Free audit
The friction
Sound familiar? GA4 & Server-Side Tracking fixes this.
Browser ad blockers and Safari ITP prevent 20% to 40% of conversion events from recording.
Meta Ads show fewer purchases than your payment gateway actually processed.
Client-side tracking tags slow down your website page speed and core web vitals.
What's included
What GA4 & Server-Side Tracking covers. Pick one piece or the whole set.
Included in the work
- Server-side Google Tag Manager (sGTM) cloud container deployment
- Google Analytics 4 (GA4) custom event schema and conversion configuration
- Meta Conversions API (CAPI) direct server integration with deduplication
- Google Ads Enhanced Conversions setup using hashed first-party customer data
- Cookieless tracking resilience and first-party domain cloaking
- Audit report comparing server event counts with payment gateway transactions
How it works
Four steps. No guesswork.
- 01
Free audit
We check where customers find you and where they drop off.
- 02
Plan and quote
We rank the fixes by the revenue they can add. You get a written quote.
- 03
Ship the fixes
We start with the biggest leak, then work down the list.
- 04
Report monthly
You see rankings, enquiries and sales by channel, plus what we do next.
Is it a fit?
Right for you. Or not. We will say which.
A good fit if you are
- E-commerce brands spending on Meta and Google Ads looking to fix ROAS reporting
- Lead generation businesses requiring exact form and conversion tracking
- Companies prioritizing privacy compliance (GDPR, CCPA, and Indian DPDP Act)
Pricing
What does it cost?
From ₹75K a month
Every solution is scoped around your business, complexity and the outcomes you need. We quote after a free audit.
Ad spend, creator fees, production costs and third-party software are billed separately.
SCOPE & PRICING DETERMINANTS
- 01How many channels you want covered
- 02How competitive your market is
- 03Where your site and profiles start from
Our promises
What you can count on.
Free audit first
We look at your current setup before we quote. There is no obligation to go ahead.
Price in writing
Scope, price and what you get are written down before any work starts.
You own the work
The code and content we build for you are yours. Ownership is in the agreement.
Straight answers
If an existing tool or a smaller fix will do, we tell you. Even when it is not a WebMarv project.
No shortcuts
No bought links, no fake reviews and no ranking promises. Only work that lasts.
Identify your biggest revenue leak in 30 minutes.
FAQ
GA4 & Server-Side Tracking questions
Not answered here? Ask us directly.
How much data is typically lost with standard browser tracking?
Standard browser-based tracking loses between 15% and 35% of events due to ad blockers, Brave browser shields, and Safari's 7-day cookie deletion. Server-side tracking captures 99%+ of transactions.
Does server-side tracking improve website loading speed?
Yes. Moving tracking scripts from the user's browser to the cloud server reduces JavaScript execution time, improving mobile PageSpeed scores and Core Web Vitals.
What is Meta Conversions API (CAPI) deduplication?
When both browser and server send the same purchase event, deduplication ensures Meta counts the conversion exactly once, preventing double-counted ROAS.
Where does the server-side container run?
We deploy your sGTM container on Google Cloud Platform (GCP) or AWS under your own sub-domain (e.g., data.yourcompany.com), ensuring first-party data ownership.
How much does WebMarv charge for server side tracking GA4 setup?
WebMarv's server side tracking GA4 setup work is part of Growth Engineering, which starts from ₹75K a month. The final price depends on scope and is agreed in writing after a free audit.
How do I get started with server side tracking GA4 setup?
Book a free audit. We review your current setup, then send a written plan and quote. There is no obligation to go ahead.