- Tracks first click to close
- Full journey
- Accurate budget allocation
- No guesswork
- Clear cost per acquisition
- Channel ROI
- Starting price
- From ₹75K/mo
What does multi-touch attribution solve?
Multi-touch attribution models trace every prospect touchpoint across search, paid ads, social media, organic content, and email. WebMarv connects your ad spend to closed CRM revenue, showing how top-of-funnel channels contribute to ultimate deals.
- Part of
- Growth Intelligence
- Best for
- Companies running multi-channel marketing campaigns (Search + Social + Content)
- Starts from
- ₹75K a month
- First step
- Free audit
The friction
Sound familiar? Multi-Touch Marketing Attribution fixes this.
Last-click attribution gives all credit to Google Brand search, ignoring the ads that created awareness.
Google Ads and Meta Ads both take full credit for the exact same closed customer.
Leadership struggles to justify top-of-funnel content and brand awareness budgets.
What's included
What Multi-Touch Marketing Attribution covers. Pick one piece or the whole set.
Included in the work
- Full-funnel customer journey mapping from initial discovery to closed-won
- W-shaped, linear, time-decay, and algorithmic attribution model comparison
- Cross-channel deduplication eliminating conflicting ad platform claims
- CRM deal revenue integration attaching dollar amounts to channel touchpoints
- Customer Acquisition Cost (CAC) and Lifetime Value (LTV) telemetry
- Executive monthly budget reallocation recommendations based on true channel ROI
How it works
Four steps. No guesswork.
- 01
Free audit
We check where customers find you and where they drop off.
- 02
Plan and quote
We rank the fixes by the revenue they can add. You get a written quote.
- 03
Ship the fixes
We start with the biggest leak, then work down the list.
- 04
Report monthly
You see rankings, enquiries and sales by channel, plus what we do next.
Is it a fit?
Right for you. Or not. We will say which.
A good fit if you are
- Companies running multi-channel marketing campaigns (Search + Social + Content)
- B2B organizations with sales cycles lasting more than 14 days
- CMOs and marketing directors accountable for CAC, pipeline, and blended ROI
Pricing
What does it cost?
From ₹75K a month
Every solution is scoped around your business, complexity and the outcomes you need. We quote after a free audit.
Ad spend, creator fees, production costs and third-party software are billed separately.
SCOPE & PRICING DETERMINANTS
- 01How many channels you want covered
- 02How competitive your market is
- 03Where your site and profiles start from
Our promises
What you can count on.
Free audit first
We look at your current setup before we quote. There is no obligation to go ahead.
Price in writing
Scope, price and what you get are written down before any work starts.
You own the work
The code and content we build for you are yours. Ownership is in the agreement.
Straight answers
If an existing tool or a smaller fix will do, we tell you. Even when it is not a WebMarv project.
No shortcuts
No bought links, no fake reviews and no ranking promises. Only work that lasts.
Identify your biggest revenue leak in 30 minutes.
FAQ
Multi-Touch Marketing Attribution questions
Not answered here? Ask us directly.
What is the flaw with default last-click attribution?
Last-click attribution credits 100% of the sale to the final link clicked (often a direct visit or branded search), completely hiding the initial ad or blog post that introduced the customer.
How does multi-touch attribution help budget decisions?
It shows which channels excel at opening deals and which channels close them, allowing you to allocate budget confidently without accidentally cutting the channels that start the pipeline.
Can you track customer journeys that span several months?
Yes. By using persistent first-party user IDs across your CRM and website, we track touchpoints across 30, 90, or 180-day sales cycles.
Do we need expensive third-party attribution software?
Not necessarily. We build clean attribution pipelines using BigQuery, GA4, and modern warehouse models, saving thousands of dollars in annual software subscriptions.
How much does WebMarv charge for multi touch attribution modeling?
WebMarv's multi touch attribution modeling work is part of Growth Engineering, which starts from ₹75K a month. The final price depends on scope and is agreed in writing after a free audit.
How do I get started with multi touch attribution modeling?
Book a free audit. We review your current setup, then send a written plan and quote. There is no obligation to go ahead.