- High-value prospects prioritized
- Intent scored
- Speed-to-lead routing
- Under 60s
- Fair rep distribution
- Round-robin
- Starting price
- From ₹75K/mo
How does automated lead scoring and routing work?
Lead scoring evaluates incoming leads based on firmographic fit, budget indicators, and intent signals. High-scoring leads are routed instantly to senior account executives via round-robin logic within seconds of submission.
- Part of
- Revenue Engineering
- Best for
- Sales teams with high daily lead volume where reps cannot call everyone immediately
- Starts from
- ₹75K a month
- First step
- Free audit
The friction
Sound familiar? Lead Scoring & Instant Routing fixes this.
Senior sales closers waste hours on tire-kickers while high-value enterprise leads wait.
Slow response times allow competitors to contact and close the buyer first.
Lead distribution between team members is manual, unfair, and creates disputes.
What's included
What Lead Scoring & Instant Routing covers. Pick one piece or the whole set.
Included in the work
- Objective demographic, firmographic, and behavioral scoring criteria
- Instant speed-to-lead alert triggers via SMS, WhatsApp, and phone callback
- Configurable routing logic (round-robin, territory-based, or deal-value weighted)
- Automated qualification branching for low-fit leads (self-serve nurture tracks)
- Real-time SLA tracking measuring time-to-first-response by rep
- Monthly scoring model calibration against closed-won revenue
How it works
Four steps. No guesswork.
- 01
Free audit
We check where customers find you and where they drop off.
- 02
Plan and quote
We rank the fixes by the revenue they can add. You get a written quote.
- 03
Ship the fixes
We start with the biggest leak, then work down the list.
- 04
Report monthly
You see rankings, enquiries and sales by channel, plus what we do next.
Is it a fit?
Right for you. Or not. We will say which.
A good fit if you are
- Sales teams with high daily lead volume where reps cannot call everyone immediately
- Companies selling multiple product tiers that require specialized reps
- B2B businesses where speed-to-lead under 5 minutes dramatically boosts close rates
Pricing
What does it cost?
From ₹75K a month
Every solution is scoped around your business, complexity and the outcomes you need. We quote after a free audit.
Ad spend, creator fees, production costs and third-party software are billed separately.
SCOPE & PRICING DETERMINANTS
- 01How many channels you want covered
- 02How competitive your market is
- 03Where your site and profiles start from
Our promises
What you can count on.
Free audit first
We look at your current setup before we quote. There is no obligation to go ahead.
Price in writing
Scope, price and what you get are written down before any work starts.
You own the work
The code and content we build for you are yours. Ownership is in the agreement.
Straight answers
If an existing tool or a smaller fix will do, we tell you. Even when it is not a WebMarv project.
No shortcuts
No bought links, no fake reviews and no ranking promises. Only work that lasts.
Identify your biggest revenue leak in 30 minutes.
FAQ
Lead Scoring & Instant Routing questions
Not answered here? Ask us directly.
What is speed-to-lead and why does it matter?
Studies show leads contacted within 5 minutes of form submission are 21 times more likely to enter the sales cycle compared to leads called after 30 minutes. Automated routing makes sub-minute response possible.
How do you prevent high-value leads from being misclassified?
We combine explicit data (budget, company size, timeline stated in the form) with implicit data (pages viewed, country, email domain) to score accurately.
Can low-scoring leads still be handled?
Yes. Leads with smaller budgets are routed to automated self-service email and video nurture tracks, freeing human reps for high-value contracts.
Does routing handle rep holidays and time zones?
Yes. The routing engine checks calendar availability and business hours, automatically skipping reps who are off-duty or on leave.
How much does WebMarv charge for lead scoring and routing automation?
WebMarv's lead scoring and routing automation work is part of Growth Engineering, which starts from ₹75K a month. The final price depends on scope and is agreed in writing after a free audit.
How do I get started with lead scoring and routing automation?
Book a free audit. We review your current setup, then send a written plan and quote. There is no obligation to go ahead.